How to Build Social Community Measure The Impact With Shonali Burke

How to Build Social Community Measure The Impact With Shonali Burke Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. She encourages marketers to think about their social networks as a social community and shares how to connect with your social community to add value and meaning to your network, product, or service. Plan, Paine, and MySpace: Community being generated through social space Is traditional public relations (PR) dead? Perception and transformation of PR Putting people back into public relations; getting to the heart of who somebody is and what’s important to them Trend of natural marriage between social media and PR; companies taking initiative and making changes to company culture Purpose and Mission: How to use and leverage social media to grow authentic communities and make people’s lives better, easier, and more fun Two places to find stories: Customers and Company First step to building and activating audience; what you’re asking them to do, why How to measure ROI; depends on goals and data Most common mistake made by PR professionals and strategists Links: Shonali Burke Consulting Inc. Social PR Virtuoso Social Media Day at Minnesota State University Moorhead Katie Delahaye Paine Putting the Public Back in Public Relations by Deirdre Breakenridge and Brian Solis Public Relations Society of America (PRSA) Jon Ferrara (founder of Nimble) Andy Crestodina Social Media Metrics by Jim Sterne Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Shonali Burke: â€Å"The perception of public relations, unfortunately, has not changed, which is that it is primarily media relations, it is publicity, it is spin, and it’s flack, and that pisses me off!† â€Å"I think the clients who work with me drink that Kool-Aid. It’s going to be measurable.† â€Å"Companies are seeing it as a trend. I don’t think it’s really going to change, unless a company culture changes, and that is truly where change needs to begin.† â€Å"Ultimately, every product or service that succeeds makes people’s lives better.†

Holy Allusions in essays

Holy Allusions in essays Throughout the story Billy Budd, the author Herman Mellville creates numerous biblical allegories with the events and characters that he devises. Billy Budd, a pure and innocent young man, is impressed by the Bellipotent. On the ship he is adored by all of his crewmates except the ships jealous master-at-arms John Claggart. Claggarts dislike for Billy grows into an intense hatred. During a confrontation between the two, Billys stuttering problem takes over and he thrashes out physically. Billy accidentally kills Claggart and is sentenced to death. The life and death of Billy can be compared to the biblical figures of Jesus Christ and Adam. The story of Ananias from the Bible is also referenced by the jealousy of Claggart and his deceitful plan to destroy him. Captain Vere, like Pontius Pilate when he judges Jesus, knows Billy to be innocent but feels he must follow the law and put Billy to death. These biblical allusions as well as many others add depth to the story and emphas ize the struggle between good and evil. A significant comparison in the novel is the portrayal of Billy as Adam before the fall. Much like Adam, Billy is oblivious to the surrounding evils until he encounters the serpent, Claggart. Billy was like a young horse fresh from the pasture suddenly inhaling a vile whiff from some chemical factory, and by repeated snorting trying to get it out of his nostrils and lungs (Melville 36). As for the evil temptation in the story of Adam, there are several comparisons between Claggart and the snake. When he approaches Billy, accusing him of planning mutiny, his eyes are compared to a serpents: The first mesmeric glance was that of serpent fascination (Melville 49). Another comparison is made when Claggarts body is being thrown into the sea. The surgeon says, It was like handling a dead snake (Melville 50). Billys downfall i...

No topic Assignment Example | Topics and Well Written Essays - 500 words - 6

No topic - Assignment Example It uses the laissez-faire approach in the accessing of its apps hub and doesn`t have strict rules like their counterparts. Critics argue that this system fails to filter out malware while Android enthusiasts believe the system works for itself. Comprising the two applications is not easy because the I Phone OS operating system has been in existence for a longer time than the Android market and boasts of having more applications than Google. The two systems boast of obtaining new platforms for marketing their applications. The business rivalry that these two companies have has resulted to millions of dollars in sales. People nowadays find playing games on their phones more convenient and cheap as compared to buying the actual game consoles. The two Smartphone companies emphasize on keeping its devices up to speed and constant review of their software. Apple and android devices are similar in that they both want to provide the best quality application to their customers. As much as the android and apple applications market is utilized, each market has its own advantages and disadvantages. Some of the advantages related to the android market include its integration with Google. The easy access to Google ensures that just about everybody can benefit from the android applications market. For example, Androids version of Google maps offers some unique and extremely useful features like a GPS system fitted into a car and Google’s navigation application, which enables a new person in a particular city move around freely. Androids have a more flexible operating system. It means that even a simple setting on a phone may control the whole application operation and a few slick applications known as launchers can even alter the look and feel of the Android device. Some of the drawbacks regarding Androids include fragmentation (Ed Hardy, 2008). This is the existence of different versions